Whichever verbatim style you choose to use will depend on your study objectives. You have the choice to transcribe the focus group using a strict verbatim style, where each and every word of the participants, including all the fillers (um, er), background noises (doors opening, bangs) and non-verbal communication (sighs, laughter, claps, pauses, coughs) are recorded in the transcript OR using an intelligent verbatim style, where the fillers, background noises, repetitions et al are taken out. How To Transcribe a Focus Group Discussion Step 1. So what is the right way to transcribe a focus group? Below are the steps you should follow when transcribing your focus group discussions.
With that said, focus group transcription calls for patience, attention to detail and a lot of care. For instance, “This is participant 4, my thoughts on the role of women in the workplace are…” Keep in mind that the more structure you install into the discussion, the less open it’s going to be. If you want to be able to identify the participants, give each participant a pseudonym that they should use every time they speaker (to ease speaker identification). Etiquette.Īt the beginning of a focus group, make sure that you let the participants know what the focus group etiquette/ground rules are. Sometimes you can use a key informant to help you plan and manage the discussion! 3. If you are a lone researcher, find an assistant or a friend/colleague to help you conduct the focus group discussions. Focus groups are best carried out by a pair of researchers. And you’ll need more microphones to recorder larger focus groups.Ī quick tip. Your iPhone, though a great phone, wont cut it. You’ll need to get the right equipment ( here are some recommendations) for recording focus group discussion. I’ve penned a detailed post on how to record focus group discussion, but here are the main points. This will enable you to easily record the conversation.
And make sure the participants are sitting in a circle, round a table, or a large semicircle. If you have fans or AC in the room, make sure it’s switched off. Location.Ĭonduct the focus group discussion in a quiet surrounding. 3 Tips for Conducting Focus Group Discussions 1. Thus, when conducting focus groups it’s important to consider these factors and take the following 3 steps to ease transcription. In addition, it’s very difficult to distinguish the speakers. Because focus group discussions usually involve a large number of participants it’s difficult to capture all of the voices, especially interjections and overlapping conversations. Transcribing focus group discussion differs from 1-on-1 interviews. It’s always advisable to conduct at least a couple of focus group discussions with volunteers before conducting in-depth 1-on-1 interviews. Because they comprise of a larger number of participants, up to 15, they provide a broad range of information. Focus groups are a great way to collect qualitative data.
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